{ "id": "H03", "url": "https://cartforagents.com/guides/ai-visibility-tool", "title": "AI visibility tools compared: brand trackers vs product checks", "description": "What Peec, Profound, Otterly, Semrush, Similarweb, Scrunch, AthenaHQ, Evertune, FoundRate and AgentReady actually check, which AI assistants they cover and what they cost.", "answer": "Most AI visibility tools are brand trackers: they ask AI assistants a fixed list of questions every day and report how often your brand is named, next to your competitors. A smaller group checks individual products, either by tracking which products get shown or by reading your product data and telling you what's missing. If you sell a few products people buy on a fact, start with a product check; if you need to report brand share against competitors, buy a tracker.", "take": "Buy the tool that answers the question you'd actually act on. For most small Shopify brands that's \"why isn't this product shown, and what fact is missing?\", not \"what's our share of voice?\"", "summary": "Most AI visibility tools ask ChatGPT and friends a list of questions every day and count how often your brand comes up. A few look at individual products and the facts behind them. Here is what each tool checks, what it costs, and how to tell which kind your store needs.", "claims": [ { "text": "Peec AI lists Starter at $95/mo with 50 prompts, Pro at $245/mo with 150 and Advanced at $495/mo with 350, each with 3 active models tracked daily; Starter covers 4,500 AI answers a month. Every plan includes product catalog upload from Shopify or CSV and SKU-level tracking of visibility, position and win rate per product.", "source_title": "Peec AI: Pricing", "source_url": "https://peec.ai/pricing", "source_date": "2026-11-04", "method": "vendor-claim", "limitation": "Prices and features as listed on the vendor page. We did not run the tool." }, { "text": "Profound offers a free trial with 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews; its paid plan is Enterprise at custom pricing. Its pricing table shows ChatGPT Shopping as not included in the trial and included in Enterprise.", "source_title": "Profound: Pricing", "source_url": "https://www.tryprofound.com/pricing", "source_date": "2026-11-04", "method": "vendor-claim", "limitation": "Vendor page. Enterprise prices are not public." }, { "text": "Profound announced Shopping Analysis in November 2025, saying it tracks which products appear in AI shopping conversations, their visibility and positioning against competitors, and the attributes answer engines assign to them.", "source_title": "Profound: Profound Launches Shopping Analysis", "source_url": "https://www.tryprofound.com/newsroom/profound-launches-shopping-analysis-as-ai-assistants-become-the-new-front-door-to-retail", "source_date": "2026-11-04", "method": "vendor-claim", "limitation": "A press release, not current product documentation." }, { "text": "OtterlyAI lists Lite at $29/month with 15 search prompts, Standard at $189 with 100 and Premium at $489 with 400, tracking ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily, with Claude, Google AI Mode and Gemini as paid add-ons. Enterprise starts from 1,000 search prompts at custom pricing.", "source_title": "OtterlyAI: Pricing", "source_url": "https://otterly.ai/pricing", "source_date": "2026-11-04", "method": "vendor-claim", "limitation": "Vendor page. Annual billing is listed at 15% off." }, { "text": "Semrush lists its AI Visibility Toolkit Base plan at $99/mo per domain, billed annually, with 25 custom prompts tracked daily and mentions from ChatGPT, Google AI, Gemini and Perplexity. Multi-product AI visibility is listed under its enterprise offer.", "source_title": "Semrush: AI Visibility Toolkit Pricing", "source_url": "https://www.semrush.com/pricing/ai", "source_date": "2026-11-04", "method": "vendor-claim", "limitation": "Vendor page. We read the annual-billing price only." }, { "text": "Similarweb lists AEO Intelligence at $99 per month billed annually, or $129 month to month, for 1 user, 3 months of history and 150 tracked prompts, covering AI brand visibility, sentiment, citations and AI traffic.", "source_title": "Similarweb: AI Search Intelligence Pricing & Packages", "source_url": "https://www.similarweb.com/packages/ai-search", "source_date": "2026-11-04", "method": "vendor-claim", "limitation": "Vendor page. The pricing page does not list which assistants the brand tracking covers." }, { "text": "Scrunch lists Core at $250/mo with 125 unique prompts, 5,000 responses a month and ChatGPT, Perplexity, Google AI Overviews and Copilot. Its \"Product Observability\" feature is listed for Enterprise only.", "source_title": "Scrunch: Pricing", "source_url": "https://scrunch.com/pricing", "source_date": "2026-11-04", "method": "vendor-claim", "limitation": "Vendor page. Enterprise prices are not public." }, { "text": "AthenaHQ lists a free Essential plan with $25 of credit and a Starter plan at $295/month with 3,600 credits, where one credit is one AI response, and visibility across 11 models.", "source_title": "AthenaHQ: Plans & Pricing", "source_url": "https://www.athenahq.ai/plans", "source_date": "2026-11-04", "method": "vendor-claim", "limitation": "Vendor page. API access and extra credits are paid add-ons." }, { "text": "Evertune lists Starter at $60 with 5,000 prompt credits a month and tracking on up to 5 models, plus 10% of media spend for its ChatGPT ads agent; Pro is $800/month billed annually. ChatGPT Shopping Insights is checked on all three plans.", "source_title": "Evertune: Pricing", "source_url": "https://www.evertune.ai/pricing", "source_date": "2026-11-04", "method": "vendor-claim", "limitation": "Vendor page. Prompt credits are not the same as unique questions." }, { "text": "Writesonic lists Starter at $79/month billed annually, tracking ChatGPT, Gemini and Google AI Overviews for 50 prompts; \"Shopping & Agentic Commerce\" is listed under Enterprise. Its AI shopping tracker page describes product-level visibility, merchant mapping and shopping rank.", "source_title": "Writesonic: Plans & Pricing; AI Shopping Visibility Tracker", "source_url": "https://writesonic.com/pricing", "source_date": "2026-11-04", "method": "vendor-claim", "limitation": "Vendor pages. Enterprise prices are not public." }, { "text": "FoundRate is a Shopify app that turns a store's products into buying questions, asks ChatGPT, and returns a found rate, a completeness score and a plain-English fix list. Its free one-time scan covers the top 5 products; Pro is $49/mo for up to 20 products with weekly re-scans. It says it has read-only access to the product catalog.", "source_title": "FoundRate: AI Shopping Visibility for Shopify", "source_url": "https://foundrate.co/", "source_date": "2026-11-04", "method": "vendor-claim", "limitation": "Vendor page. We did not run the tool." }, { "text": "AgentReady says it audits a store's products, brand, merchant information, policies and structured data, checks answers from ChatGPT, Gemini and Perplexity, and applies supported Shopify fixes after approval. The audit is free; its FAQ says paid plans start at $9/mo, sized by catalog, with a 14-day trial.", "source_title": "AgentReady: Structured data for Shopify stores", "source_url": "https://joinagentready.com/", "source_date": "2026-11-04", "method": "vendor-claim", "limitation": "Vendor page. The same page also says \"plans start at $29 per month\" in another section." }, { "text": "Shopify's search preview in Sales channels > Agentic shows the raw outputs of Shopify Catalog search, with a listing quality indicator per product; Shopify says agentic storefronts often re-rank results with their own logic, so the preview is a directional signal.", "source_title": "Shopify Help Center: Managing agentic storefronts", "source_url": "https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/agentic-home", "source_date": "2026-11-04", "method": "documented", "limitation": "Living help page. We have not seen this admin screen ourselves." }, { "text": "OpenAI says a product appears in ChatGPT's shopping results when ChatGPT perceives it as relevant to the user's intent, considering the query and context such as Memory or custom instructions.", "source_title": "OpenAI Help Center: Shopping with ChatGPT Search", "source_url": "https://help.openai.com/en/articles/11128490-shopping-with-chatgpt-search", "source_date": "2026-11-04", "method": "documented", "limitation": "Living help page. It does not say how much context changes results." } ], "sources": [ { "title": "Peec AI: Pricing", "url": "https://peec.ai/pricing", "accessed": "2026-11-04" }, { "title": "Profound: Pricing", "url": "https://www.tryprofound.com/pricing", "accessed": "2026-11-04" }, { "title": "Profound: Profound Launches Shopping Analysis", "url": "https://www.tryprofound.com/newsroom/profound-launches-shopping-analysis-as-ai-assistants-become-the-new-front-door-to-retail", "accessed": "2026-11-04" }, { "title": "OtterlyAI: Pricing", "url": "https://otterly.ai/pricing", "accessed": "2026-11-04" }, { "title": "Semrush: AI Visibility Toolkit Pricing", "url": "https://www.semrush.com/pricing/ai", "accessed": "2026-11-04" }, { "title": "Similarweb: AI Search Intelligence Pricing & Packages", "url": "https://www.similarweb.com/packages/ai-search", "accessed": "2026-11-04" }, { "title": "Scrunch: Pricing", "url": "https://scrunch.com/pricing", "accessed": "2026-11-04" }, { "title": "AthenaHQ: Plans & Pricing", "url": "https://www.athenahq.ai/plans", "accessed": "2026-11-04" }, { "title": "Evertune: Pricing", "url": "https://www.evertune.ai/pricing", "accessed": "2026-11-04" }, { "title": "Writesonic: Plans & Pricing", "url": "https://writesonic.com/pricing", "accessed": "2026-11-04" }, { "title": "Writesonic: AI Shopping Visibility Tracker", "url": "https://writesonic.com/ai-shopping-tracker", "accessed": "2026-11-04" }, { "title": "FoundRate: AI Shopping Visibility for Shopify", "url": "https://foundrate.co/", "accessed": "2026-11-04" }, { "title": "AgentReady: Structured data for Shopify stores", "url": "https://joinagentready.com/", "accessed": "2026-11-04" }, { "title": "Shopify Help Center: Managing agentic storefronts", "url": "https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/agentic-home", "accessed": "2026-11-04" }, { "title": "OpenAI Help Center: Shopping with ChatGPT Search", "url": "https://help.openai.com/en/articles/11128490-shopping-with-chatgpt-search", "accessed": "2026-11-04" }, { "title": "Reddit r/DigitalMarketing: I tried 10 AEO/GEO tools to help my brand", "url": "https://www.reddit.com/r/DigitalMarketing/comments/1w545i2/i_tried_10_aeogeo_tools_to_help_my_brand_get/", "accessed": "2026-10-27" } ], "limitations": [ "We read each vendor's public pricing and product pages. We didn't run any of these tools, so everything about what they do is the vendor's own description.", "Prices are list prices in US dollars before tax. Vendors change plans often, and several hide their top tiers behind a sales call.", "This isn't every tool on the market. We left out enterprise retail-analytics suites that don't publish prices.", "Cart for Agents also offers a free product check, so we have a point of view. We've tried to describe each tool by what its own pages say." ], "related": [ "https://cartforagents.com/guides/ai-product-visibility", "https://cartforagents.com/guides/ai-visibility-checker-accuracy", "https://cartforagents.com/guides/ai-visibility-score", "https://cartforagents.com/guides/ai-visibility-audit", "https://cartforagents.com/guides/ai-shopping-prompt-tracking", "https://cartforagents.com/guides/chatgpt-visibility-tracking", "https://cartforagents.com/guides/ai-visibility-testing", "https://cartforagents.com/research/ai-visibility-score-methodology" ], "published": "2026-11-04", "updated": "2026-11-04", "checked": "2026-11-04", "kind": "guide" }