{
  "id": "B18",
  "url": "https://cartforagents.com/guides/copilot-merchant-program",
  "title": "Sell on Microsoft Copilot: how to get your products in, with or without Shopify",
  "description": "How to get your products into Microsoft Copilot. Shopify stores are enrolled automatically; everyone else joins through Microsoft Merchant Center, PayPal or Stripe. What you need ready, and how to tell it worked.",
  "answer": "If you sell on Shopify, you don't sign up for anything: Microsoft says Shopify stores are enrolled automatically, and Shopify shares your products with Copilot through Shopify Catalog once your store is eligible. If you're not on Shopify, you join through Microsoft Merchant Center with a product feed, or through PayPal or Stripe. Either way, Copilot's in-chat checkout is for stores that sell to US shoppers.",
  "take": "For a Shopify brand, the work isn't signing up, it's qualifying: get your store into Shopify Catalog, fill in your three store policies, and check the Copilot settings in Sales channels > Agentic. Then confirm it from the outside, because no email arrives to tell you it worked.",
  "summary": "There is no application form for Shopify stores. Microsoft says you are already enrolled, and Shopify sends your products to Copilot once your store qualifies. Here is what has to be true for that to happen, the route for stores not on Shopify, and a short checklist to confirm it is working.",
  "claims": [
    {
      "text": "merchant.engagecopilot.com is the sign-up site of Engage CoPilot, an online store builder whose plans list Nigeria (NG) as the supported country and are priced in naira. Nothing on the page refers to Microsoft.",
      "source_title": "Engage CoPilot merchant site",
      "source_url": "https://merchant.engagecopilot.com",
      "source_date": "2026-11-04",
      "method": "observed",
      "limitation": "We read the public home page only."
    },
    {
      "text": "Microsoft's Copilot Checkout page, Shopify tab: \"Shopify merchants have been automatically enrolled (with controls in Shopify admin). There are no additional onboarding steps required.\"",
      "source_title": "Microsoft Advertising: Agentic Commerce, Copilot Checkout partners",
      "source_url": "https://about.ads.microsoft.com/en/solutions/technology/agentic-commerce",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "Marketing page with a Shopify tab. It does not list the Shopify-side requirements; those are on Shopify's help page."
    },
    {
      "text": "Shopify says you don't need to do anything for your products to be discovered by Microsoft Copilot through Shopify Catalog, and that direct checkout is active by default for eligible stores.",
      "source_title": "Shopify Help Center: Selling on Microsoft Copilot",
      "source_url": "https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/microsoft",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "Living help page; settings and requirements can change."
    },
    {
      "text": "Shopify's requirements for selling on Microsoft Copilot with direct checkout: the store sells to customers in the United States, its products are eligible for Shopify Catalog, the merchant agrees to the Shopify Agentic Storefronts Supplemental Terms of Service, and the Terms of service, Privacy policy and Return and refund policy are completed in Settings > Policies.",
      "source_title": "Shopify Help Center: Selling on Microsoft Copilot, Requirements",
      "source_url": "https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/microsoft",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "Requirements for direct checkout. Shopify does not separately list requirements for discovery alone beyond Shopify Catalog eligibility."
    },
    {
      "text": "To be included in Shopify Catalog, a store must be on the Starter plan or higher and not in private mode, except that a store on the Agentic plan that has not published its online store to a paid plan can still be included through agentic storefronts. Products need a title, at least one image and a price above zero.",
      "source_title": "Shopify Help Center: Requirements for being included in Shopify Catalog",
      "source_url": "https://help.shopify.com/en/manual/shopify-catalog/requirements",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "Partial list; the page also sets account-standing, publishing and category rules."
    },
    {
      "text": "Shopify says there are no fees for selling in Microsoft Copilot's direct checkout beyond standard payment processing fees; Microsoft says it takes no commission or affiliate fee today and the merchant remains merchant of record.",
      "source_title": "Shopify Help Center: Selling on Microsoft Copilot; Microsoft Advertising: Agentic Commerce FAQ",
      "source_url": "https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/microsoft",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "Microsoft words this as \"today\"; fees can change."
    },
    {
      "text": "Shopify lists as unsupported in Copilot's direct checkout: subscription-only products, product bundles, customizable products and B2B-only products; Google Analytics and custom pixels, which do not fire (only server-to-server started and completed pixels do); local delivery, pickup in store and pickup points; and requiring customers to sign in before checkout.",
      "source_title": "Shopify Help Center: Selling on Microsoft Copilot, Unsupported features",
      "source_url": "https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/microsoft",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "Shopify also says some checkout blocks might not load; the list is \"including, but not limited to\"."
    },
    {
      "text": "Shopify asks merchants to put relevant legal disclosures in the first 6,000 characters of product descriptions for Microsoft Copilot.",
      "source_title": "Shopify Help Center: Selling on Microsoft Copilot, Product data and descriptions",
      "source_url": "https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/microsoft",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "Shopify does not say what happens to text after 6,000 characters."
    },
    {
      "text": "To manage Copilot, Shopify's steps are: Sales channels > Agentic, deactivate Allow Shopify to manage for me, click Microsoft Copilot, then activate or deactivate Shopify Catalog access or Direct checkout, and Save. Turning off Shopify Catalog access can take up to 7 days to take effect.",
      "source_title": "Shopify Help Center: Selling on Microsoft Copilot, Managing the Microsoft Copilot channel",
      "source_url": "https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/microsoft",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "We have not seen this admin screen ourselves; the steps are as Shopify documents them."
    },
    {
      "text": "Microsoft's onboarding paths for Copilot Checkout: Microsoft Merchant Center (\"You must have a MMC account and a UCP-compliant feed\"), PayPal (Store Sync, with a form to speak to sales) or Stripe (Agentic Commerce Suite). If you onboard through PayPal or Stripe, Microsoft says no additional work is required with Microsoft. Only English-language merchants who sell to US buyers in USD are eligible.",
      "source_title": "Microsoft Advertising: Agentic Commerce, eligibility requirements and FAQ",
      "source_url": "https://about.ads.microsoft.com/en/solutions/technology/agentic-commerce",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "The same page's FAQ also says an MMC account is required to onboard to Copilot Checkout, which sits awkwardly with its Shopify and PayPal/Stripe answers. It does not say which paths the FAQ covers."
    },
    {
      "text": "Microsoft says it uses both information found on the web and a merchant's feed in Microsoft Merchant Center to surface products in organic Copilot results.",
      "source_title": "Microsoft Advertising: Agentic Commerce FAQ, organic results",
      "source_url": "https://about.ads.microsoft.com/en/solutions/technology/agentic-commerce",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "Does not mention Shopify Catalog, or how much each source counts."
    },
    {
      "text": "Microsoft Merchant Center's UCP readiness settings sit under Store settings > UCP settings: a return policy (policy URL, return window, restocking fee) and customer support (a customer service URL at minimum). Products with regulatory disclosure requirements need consumer_message_type and consumer_message_content in the feed.",
      "source_title": "Microsoft Advertising Help: Make your store Universal Commerce Protocol (UCP) ready",
      "source_url": "https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_bmc_ucp",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "Help page last updated June 26, 2026. Microsoft's agentic-commerce page marks the Copilot Checkout store setting as a pilot for select customers."
    },
    {
      "text": "Microsoft says Copilot bases product options on the shopper's prompt, likely engagement, available merchant data and other factors, and that the details it shows (sizes, retailers, review summaries, return windows, price history) depend on what the merchant provides.",
      "source_title": "Microsoft Support: Shopping with Microsoft Copilot",
      "source_url": "https://support.microsoft.com/en-us/microsoft-copilot/shopping-with-microsoft-copilot",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "Names the inputs, not their weights."
    },
    {
      "text": "Shopify's Agentic section shows a product count, or an Ineligible warning, next to Sources > Shopify Catalog; its search preview can show how a query might display in a named AI channel; and its performance reports break out sales, orders, online store sessions and conversion by AI channel.",
      "source_title": "Shopify Help Center: Managing agentic storefronts; Shopify Catalog and product discovery",
      "source_url": "https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/agentic-home",
      "source_date": "2026-11-04",
      "method": "documented",
      "limitation": "Shopify calls the preview \"a directional signal, not an exact prediction\". Performance analytics are not yet available for headless stores."
    }
  ],
  "sources": [
    {
      "title": "Engage CoPilot merchant site",
      "url": "https://merchant.engagecopilot.com",
      "accessed": "2026-11-04"
    },
    {
      "title": "Shopify Help Center: Selling on Microsoft Copilot",
      "url": "https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/microsoft",
      "accessed": "2026-11-04"
    },
    {
      "title": "Shopify Help Center: Managing agentic storefronts",
      "url": "https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/agentic-home",
      "accessed": "2026-11-04"
    },
    {
      "title": "Shopify Help Center: Shopify Catalog and product discovery for agentic storefronts",
      "url": "https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/products",
      "accessed": "2026-11-04"
    },
    {
      "title": "Shopify Help Center: Requirements for being included in Shopify Catalog",
      "url": "https://help.shopify.com/en/manual/shopify-catalog/requirements",
      "accessed": "2026-11-04"
    },
    {
      "title": "Microsoft Advertising: Agentic Commerce",
      "url": "https://about.ads.microsoft.com/en/solutions/technology/agentic-commerce",
      "accessed": "2026-11-04"
    },
    {
      "title": "Microsoft Advertising Help: Make your store Universal Commerce Protocol (UCP) ready",
      "url": "https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_bmc_ucp",
      "accessed": "2026-11-04"
    },
    {
      "title": "Microsoft Support: Shopping with Microsoft Copilot",
      "url": "https://support.microsoft.com/en-us/microsoft-copilot/shopping-with-microsoft-copilot",
      "accessed": "2026-11-04"
    }
  ],
  "limitations": [
    "We read Shopify's and Microsoft's public pages. We haven't seen the Copilot settings inside a Shopify admin, or onboarded a store through Merchant Center, PayPal or Stripe.",
    "Microsoft's own page says both that Shopify stores need no extra onboarding and that an MMC account is required for Copilot Checkout. We follow the Shopify-specific answer; if your plan depends on it, ask Microsoft or Shopify in writing.",
    "Copilot's in-chat checkout is for US shoppers. Shopify says products can still be discovered with direct checkout off; neither company says how discovery works for stores that don't sell to the US.",
    "Getting in doesn't mean getting recommended. Microsoft names \"likely engagement\" and \"other factors\" among its inputs without explaining them.",
    "Shopify and Microsoft change these pages often. We checked them on November 4, 2026."
  ],
  "related": [
    "https://cartforagents.com/guides/copilot-shopping",
    "https://cartforagents.com/guides/shopify-catalog-eligibility-review",
    "https://cartforagents.com/guides/shopify-catalog-requirements",
    "https://cartforagents.com/guides/shopify-agentic-storefronts",
    "https://cartforagents.com/guides/shopify-agentic-tab",
    "https://cartforagents.com/guides/ai-shopping-platforms",
    "https://cartforagents.com/guides/perplexity-merchant-program"
  ],
  "published": "2026-11-04",
  "updated": "2026-11-04",
  "checked": "2026-11-04",
  "kind": "guide"
}